I’m a UK-based SEO content specialist with over 15 years of senior-level experience building and scaling high-performing e-commerce websites. For more than a decade, I’ve specialised in search-led content strategy, technical SEO, and data-driven optimisation, earning multiple Google certifications along the way. I also hold advanced accreditation in Google Analytics, with 15+ years of hands-on experience turning complex data into commercial insight.
Alongside my professional background, I’m a long-term vaper who successfully quit smoking by switching to vaping. That real-world experience, combined with a genuine passion for vaping technology, allows me to create content that’s not only search-optimised but accurate, credible, and genuinely useful. As a confessed tech geek, I closely follow industry trends, device innovation, and regulatory changes—always testing the latest vape kits and mods to stay ahead of the curve.
My work sits at the intersection of SEO expertise, e-commerce performance, and first-hand vaping knowledge—designed to build trust, authority, and visibility in both traditional search and AI-driven discovery.